Steadfast: Inside Christopher Combs’ Strategic Legal Approach

Steadfast: Inside Christopher Combs’ Strategic Legal Approach

Criminal accusations can often carry a heavy burden that extends far beyond the legal realm. They can impact careers and reputations, and even harm family structures. Missouri and Illinois criminal defense lawyer Christopher Combs built his practice, Combs Waterkotte, to guide individuals through what may be the most stressful period of their lives, and he…

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8 ways to balance job searching and starting a side business

8 ways to balance job searching and starting a side business

If you’re job hunting while trying to build a side business, you’re probably familiar with a unique kind of mental tug-of-war. One hour you’re tailoring resumes and preparing for interviews. The next, you’re brainstorming product ideas, reaching out to potential customers, or tweaking your website. Both pursuits demand energy, optimism, and persistence. Both can feel…

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Stop Saying AI Replaced Your Brand Strategy

Stop Saying AI Replaced Your Brand Strategy

Let’s kill a lazy myth: AI didn’t make brand strategy obsolete. The idea that designers or strategists are “going out of business” misses what brand work actually is. A brand isn’t a logo factory. It’s a system that ties your promise, your product, and your purpose together—and then shows up the same way across every…

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Agencies Aren’t Second-Class To SaaS

Agencies Aren’t Second-Class To SaaS

Every dinner with investors seems to end the same way. Someone sighs and says they just want a SaaS company. The subtext is clear: agencies are messy, fragile, and hard to scale. Here’s my stance: agency businesses are unfairly discounted—and they can be powerful, durable, and freeing when built right. This matters now. Markets are…

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3 reasons this conversation can save co-founder relationships

3 reasons this conversation can save co-founder relationships

If you’ve been building with a co-founder for more than a few months, you’ve probably experienced it. A small disagreement about hiring turns into a bigger argument about priorities. A discussion about fundraising suddenly becomes a debate about risk tolerance. What starts as a business conversation often reveals something deeper about expectations, communication styles, and…

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Marketing Doesn’t Need More Agencies—It Needs Competence

Marketing Doesn’t Need More Agencies—It Needs Competence

Marketing has a simple truth that too many ignore: do good work and keep your promises. That’s not flashy, but it wins. The biggest problem in the agency world isn’t a lack of opportunity. It’s a lack of basic skill and accountability. And that hurts clients, burns out founders, and drags the whole industry down.…

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Startups Must Stop Skimping on Branding

Startups Must Stop Skimping on Branding

Founders tell me they can’t afford branding. I say they can’t afford weak branding. If you’re building something that could be your life’s work, treat it that way from day one. My stance is simple: early branding isn’t a luxury—it’s a growth multiplier. It sets the tone for sales, trust, hiring, partnerships, and pricing. Skip…

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3 ways to find your content voice before you feel like an expert

3 ways to find your content voice before you feel like an expert

If you’ve ever opened LinkedIn, stared at the blinking cursor, and thought, “Who am I to talk about this?” you’re not alone. Many early-stage founders assume they need more experience, more customers, or a bigger audience before they can start creating content. The problem is that content is often how those opportunities arrive in the…

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